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Marketing, Sales and Networking

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Attracting new customers to your business is essential. But you need to follow a few rules along the way. This section provides an overview of the key regulations, permits and licences related to marketing, advertising and sales.

Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.

Part of a marketing plan is the marketing mix. The marketing mix is made up of four components, product, price, place (distribution) and promotion. Each of these component must be able to reach or relate to you target market in order to ensure success. This site explains each of the 4 p’s and gives some examples of what to include for each section.
 
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This site offers a variety of success story articles on how to obtain and retain your customers without breaking the bank in marketing expenditures.
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Learn how to use advertising and other promotional techniques effectively.
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As written on their website - CanadaOne has developed a tool that will help you work smart and plan ahead for business success by building a strategic marketing plan. We ask you to fill in several sections, prompting you with questions to answer. When you're done, submit your plan and it will be compiled into an easy-to-read marketing primer that describes your business. It's simple, straightforward and it's practical. Best of all, it will give you a snapshot of where you are today and where you need to go.
 
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Startupnation.com offers this simple and easy to follow outline of a strategic marketing plan. A brief description of what should be included in each section of the plan is also provided.
 

Online business and marketing online is an effective way to reach your target market. This site offers articles that explain how to effectively market your brand, product and company on the web in various ways.
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The Competition Bureau promotes truth in advertising in the marketplace by discouraging deceptive business practices and by encouraging the provision of sufficient information to enable informed consumer choice.
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Having difficulty figuring out who to contact? This article explains four simple ways of generating a sales lead list of potential customers.
 
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Don’t let the name fool you. Seven excellent selling techniques that originated from the classic Dr. Seuss book Green Eggs and Ham can be found here.
 
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Cold calling is one of the biggest fears for entrepreneurs. This site has ten tactics you should follow while cold calling. The tactics will also help your cold calls become more successful.
 
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Are you interested in doing business with the Canadian public sector?
MERX Canadian Public Tenders is an easy, fast and efficient prospecting tool to help your business grow. New opportunities are listed daily from all levels of government including the Federal and Provincial Governments as well as the MASH sector (Municipal, Academic, School Boards and Hospitals) from across Canada. Take a look and see if there is an opportunity for you!
 
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Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.

​This site allows vendors to easily access open bid opportunities posted by the City of Brampton. Free preview of bid documents are available by clicking Bid Details on the bid opportunity.

Vendors are encouraged to create a free vendor account to receive email notification on new bid opportunities by clicking on the “Create Account” button.

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Organization Mandate - Provides members with the opportunity to network.
Telephone Number - 905.451.1122
Address - 36 Queen Street East Brampton ON L6V 1A2
 
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Mission Statement -As the voice of business, Mississauga Board of Trade will be the leader in representing and serving the interests of Mississauga’s business community by supporting the development of its members, fostering a prosperous and sustainable economic environment and contributing to the quality of life in our community.
Contact - info@mbot.com
Location - 701-77 City Centre Drive Mississauga ON L5B 1M5
 
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Vision To be the “Voice of good Business” committed to the economic, social and environmental health of Caledon
Telephone 905.857.7393
Address - 12598 Hwy #50 South Bolton ON
 

BRAMPTON TOASTMASTERS - Brampton Toastmasters is a wonderful, supportive group of people, from all walks of life, and all experience levels. The one thing people say again and again, is how warm and welcome they feel when attending our club! Toastmasters International is a non-profit organization which gives its members the opportunity to develop and improve their public speaking abilities through local club meetings, training seminars and speech contests. 
 
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LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. It took 494 days to reach the first million members, and now, on average, a new member joins every second of every day, or approximately one million every 12 days. The company is privately held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions. LinkedIn Facts
LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories. More than half of LinkedIn members are located outside of the United States. There were nearly two billion people searches on LinkedIn in 2010. Headquartered in Mountain View, California, LinkedIn also operates in Dublin, Ireland; London, England; Toronto, Canada; Mumbai, India; Amsterdam, The Netherlands; and Sydney, Australia. The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner. LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010.
 
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