​​​A third party advertisement is a message in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing:

• a candidate, or
• a "yes" or "no" answer to a question on the ballot.

Third party advertising does not include an advertisement,

• made by or under the direction of a candidate
• for which no expense is incurred
• when it is transmitted by an individual to its employees, by a corporation to its shareholders, directors, members or employees, or by a trade union to its members or employees

Third party advertising does not include issues-based advertising so groups that do public outreach can continue their issues-based advocacy work throughout the municipal election period.

Third party advertisers must register with the municipality before conducting advertising.