​​​​​​​​​​​​​​​​​​​As part of the Where the Game Grows campaign, Experience Brampton is partnering with local businesses and organizations to bring soccer-inspired experiences to life across the city.

This page outlines opportunities for businesses to participate through activations, promotions and community programming.

Calling All Brampton Businesses

Experience Brampton is inviting local businesses and organizations to express interest in participating in upcoming initiatives as part of the Where the Game Grows campaign.

Opportunities may include:

• Community-driven soccer activations
• Business promotions and themed experiences
• Public viewing opportunities​
• Storytelling content celebrating Brampton’s impact on the sport​

Businesses whose offerings - including restaurants, retailers and local services -​ align with campaign opportunities and the information provided through the expression of interest may be considered for inclusion in Experience Brampton marketing initiatives. This may include potential features across Experience Brampton digital channels and on ExperienceBrampton.ca, showcasing how residents and visitors can experience and celebrate the summer of soccer across the city.

Businesses interested in participating are encouraged to submit an expression of interest using the form below. Participation is not guaranteed, and all submissions will be reviewed for alignment with campaign objectives and available opportunities. A member of the Experience Brampton team will follow up as programming details are finalized.

Disclaimer

Submitting this form does not guarantee participation in any Experience Brampton initiative. All submissions will be reviewed for alignment with campaign objectives and applicable municipal policies.

Business Resources

Businesses planning promotions, activations or events related to FIFA are required to comply with applicable municipal by-laws, permits and licensing requirements. Depending on the nature of the activity, one or more approvals may be required.

Review the following to determine what applies to your business:​

• Events and Watch Parties

  Events held on City property or that impact public space may require a Special Event Permit​ or Road Occupancy Permit and must comply with the Noise Nuisance By-law​.
  

• Extended Hours of Alcohol Service

  Any temporary extension of licensed alcohol service requires approval from the Alcohol and Gaming Commission of Ontario (AGCO). Please contact the AGCO​ for more information.
  

• Temporary Patio Extensions

  Businesses must obtain approval through the Clerk’s Office to establish or expand patio space. Learn more​. ​
  

• Food Trucks and Mobile Vendors

  Mobile vendors must hold a valid Refreshment Vehicle Licence and may be subject to additional requirements depending on the event or location. Learn more​.​
  

• Sale of Merchandise

  A Peddler Licence may be required for the sale of goods outside of a fixed business location or in public areas. Learn more​.​
  

• Signage and Promotional Materials

  All signage must comply with the Sign By-law, including requirements for placement, size and permits. Flags are considered signage and may require an exemption; however, patriotic flags are exempt and must meet the size requirements. A‑frame signs are also subject to the by-law and must comply with any applicable restrictions. Learn more​. ​
  

Businesses are responsible for ensuring all required approvals are obtained in advance. Processing timelines may vary depending on the type of request.

Additional resources and information sessions for businesses may be shared as they become available.​​​​​​