Sponsorship Forum

Date

November 29, 2022

Time

7:30 am

Location

Join us on November 29th, 2022 at The Rose Brampton Main Stage for the 4th annual City of Brampton Sponsorship Forum with industry leader and expert Mark Harrison, who is back for a second year as our keynote speaker!

A hot breakfast starting at 7:30am will be followed by the main event starting at 8:30am hosted by Brampton’s Jesse Jones from Jones and Jones Group, and will feature a keynote presentation by Mark Harrison, founder of T1, a full-stack sponsorship agency, and SponsorshipX. Mark will deliver an educational keynote about Partnership, Activation, and Amplification. He will take you through a data-driven, insight-laden, and highly opinionated review of the learnings and lessons we can apply to 2023 (it is almost here). Don't be surprised if he slips in a few thoughts on some of the biggest scandals of the year - think Hockey Canada, Ye, and FIFA, along with the learnings about how to engage diverse audiences, connect with youthful consumers of tomorrow, and understanding the need for sustainability practices.

A fireside chat between Jesse and Mark will take place following the keynote, where they will discuss the impact sponsorship can have on a community.

You will also have the chance to hear from members of the senior leadership team about how the City is looking to creative funding solutions to support the delivery of programs and services that address important issues around the environment, diversity, equity and accessibility.

What to expect:

7:30 am – Join us for a hot breakfast

8:30 am - Forum to begin, Opening live performance

8:50 am - Welcome from Deputy Mayor, Harkirat Singh

9:00 am - Keynote from Mark Harrison

9:45 am - Fireside chat with Jesse Jones and Mark Harrison

10:15 am- Sponsorship recognition

Keynote - Mark Harrison

A lifelong volunteer and entrepreneur, Mark Harrison is an experienced marketer and big believer in purpose.

Mark is the founder of the Mh3 Collective, including T1, a sponsorship agency that works with impactful brands, and SponsorshipX, a global community of marketing practitioners. In addition, he co-founded the Black Talent Initiative to support the Black community in professional workplaces and Sidekick consulting to provide strategic solutions for businesses. Also, Mark helped launch Humanity, a creative agency for the Human Age, and Park Street Education, a non-profit that works to remove all barriers to children’s education.

His community involvement includes being a Board Chair of Big Brothers Big Sisters of Toronto, a Board Member of the CAMH Foundation and an advisor to several ventures, including the Crankworx World Tour, Riff, and NFL Canada. In addition, Mark sits on the Board of Playmaker Capital, a leading digital sports media company.

Mark is a recipient of the Harry Jerome Award for Business, announced by the Black Business and Professional Association (BBPA). In addition, his success in marketing over the last thirty years has led him to be the Association of Canadian Advertisers’ 2022 Gold Medal Award winner.

Host - Jesse Jones

Jesse Jones is a marketing and branding entrepreneur, media host, speaker and connector of worlds known for his thought-provoking, inquisitive and approachable conversation style. Jesse gets to the heart of important conversations by creating space for open and honest dialogue about topics that are on the hearts and minds of Canadians everywhere. Jesse co-hosted ET Canada’s signature Black History Special titled, 'FORWARD’: Celebrating the Future of Black Entertainment in Canada, alongside Keshia Chante, the 2022 Black Business and Professional Association’s Harry Jerome Awards, as well as season 1 of the hit TV show Bachelor in Paradise Canada.

In addition, Jesse is the head of Jones & Jones Group that is rooted in and continues to have a strong emphasis on the sourcing, development and management of multi-cultural experiences, along with helping brands understand and connect with multi-cultural consumers. Jesse has worked as content creator, collaborator, and consultant with the likes of Google, TD, and Hyundai. For more on Jesse, visit: www.iamjessejones.com