​​​​The City uses data analytics (also known as business intelligence) to assist with evidence-based decision making. Data analytics are critical to:

  • Transparency and objectivity in decision making;
  • Efficiency, automation and scalability;
  • Powering citizen-centric services; and,
  • Digital-first and smart cities initiatives.

The City is currently implementing a data governance strategy that will ensure that personal information in City records can be appropriately anonymized to support business intelligence activities. Questions on data analytics may be directed to itservicedesk@brampton.ca.

Information on how the City uses Google Analytics to optimize its websites is available ​here.​​​​​​​