The City uses data analytics (also known as business intelligence) to assist with evidence-based decision making. Data analytics are critical to:
- Transparency and objectivity in decision making;
- Efficiency, automation and scalability;
- Powering citizen-centric services; and,
- Digital-first and smart cities initiatives.
The City is currently implementing a data governance strategy that will ensure that personal information in City records can be appropriately anonymized to support business intelligence activities. Questions on data analytics may be directed to
Information on how the City uses Google Analytics to optimize its websites is available here.